Chelsea in new kit concern with badge seeming to DISAPPEAR during Wrexham friendly win

CHELSEA’S win over Wrexham in the Florida Cup has been overshadowed by a problem with their new kit.

The Blues have gone with an unusual 1990s-themed home shirt that has divided opinion amongst the fanbase.

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The badge was barely visible at times against Wrexham[/caption]

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The crest appears as a different colour depending on the angle[/caption]

Perhaps the most unique feature on the shirt is the iridescent Chelsea badge.

In one of the promotional shots the badge appears both pink and white depending on the camera angle, and against Wrexham on Wednesday night this proved to be a problem.

That’s because it was not visible at all at certain points, possibly due to the lack of light.

Some fans shared their concern with one writing: “It looked so cool at the game. Though the badges are distracting as they shimmer. LOL.”

Another added: “The iridescent logos don’t pop well against royal blue – they get lost in certain angles which isn’t ideal.”

However one supporter likes the new design, saying: “Not gonna lie… the reflective crest on these 23/24 Chelsea home kits are pretty fire.”

Chelsea are still yet to find a front-of-shirt sponsor after their deal with Paramount+ was blocked by the Premier League.

It’s reckoned the Paramount Plus deal would have upset UK broadcasters.

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And the proposal also fell foul of the Deed of Licence, a contract covering various media matters between the Premier League and football clubs.

Talks with German banking giant Allianz fell through after they offered just £20m a year.

Chelsea have also been linked with a one-year, £40m deal with betting group Stake.com.