How Star Wars Nostalgia Helps Disney Parks Design Its Fandom Merch

11 months ago 79

Holiday gifting season is upon us and if you’ve ever wondered how apparel at Disney Parks goes from idea to execution into a fandom must-buy, designer Tatiana Salaverria is a great place to start. io9 spoke with her about the process behind theme-park merch inspired by Star Wars, Indiana Jones, and Marvel.

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