ITVX announce major sporting broadcast change with top football league to be shown

SERIE A matches will be shown live on ITVX until the end of the season.

The free-to-air broadcaster has confirmed that a deal has been struck to show one match from Italy’s top-flight each weekend until the end of the season.

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Fans will be able to watch top action from Serie A on free-to-air telly[/caption]

The Saturday night match kicking off at 7:45pm UK time will now be made available on ITV‘s streaming platform.

Their offering will begin this weekend and eight matches will be shown in total.

The first Serie A game to be shown on terrestrial TV this season will be Empoli’s clash with Torino.

Further matches confirmed for the Saturday 7:45pm slot include Bologna vs Monza and Verona vs Udinese.

Fans will then hope to get a glimpse of the likes of AC Milan, Inter or Juventus as the season nears its conclusion.

Serie A is the second major European league to be shown live on ITV this season, with LaLiga games also being broadcast.

They have also shown live FA Cup games, EFL highlights and England Women’s games, while they will broadcast Euro 2024 alongside the BBC.

Italian football gained a cult following in the UK when it was previously shown on terrestrial telly.

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Between 1992 and 2002, Serie A was shown on Channel 4 on their popular Football Italia programme.

The rights subsequently moved to Eurosport in 2002, before heading to Setanta Sports and Bravo in 2004.

It returned to terrestrial TV with Channel 5 for the 2007-08 season before moving to ESPN.

Serie A’s full rights are now owned by TNT Sports, who broadcast all matches outside of the 3pm blackout.